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Ditulis: Fatkhuri
Introduction
Public value is a
concept which has captured the attention of many scholars with regard to public
service management. The public value concept expresses a way of thinking about
the significance of public service to society. It conveys a new perspective on
what public organisation and public officers actually do.
However, there
is an argument that public value approach to public management is inappropriate
for
Understanding
public value theory
Public value is
perceived as post-bureaucratic and post-competitive. In this regard, public
value management is introduced to overcome traditional bureaucracy which can
result in the failure of government. Traditional bureaucracy has had a negative
image which includes unresponsiveness toward people’s needs, inefficiency, government
monopoly and an inability to achieve formal goals (O’Flynn 2007, p. 355). Public value is also intended to fill the gap of the New
Public Management (NPM) which is perceived as following market mechanisms which emphasize competitiveness, efficiency and pro-individual interests.
The public value
approach expands the public service to include a role for the citizen. It
enables public managers to go away from market orientation versus the failure
of government. To be precise, the distinction between the
public value management and New Public Management (NPM) rests on the following
characteristics. First, the paradigm of public value is the concept of
collective inclination while New Public Management is more likely to be
individualistic (O’Flynn 2007, p. 360). In addition, Public value describes ‘politically
mediated expression of preference’, which is decided collectively while New
Public Management (NPM) reflects the preferences of individual which can be
aggregated to express what it is that the public want from government (O’Flynn
2007, p. 360).
It is a
remarkable point that public value is not merely restricted by the role of
government organisation. Instead, any organization can create public value.
According to Alford and Hughes (2008), public value can be produced by ‘government
organizations, private firms, nonprofits or voluntary organizations and service
users’ (p. 131). Public value is not concerned with who produces services but it
is a matter of who consumes it (Alford and Hughes 2008, p. 131). Accordingly,
public value is more likely to focus on collective good, which differs from New
Public Management (NPM).
Public value approach was
introduced fourteen years ago when
There are various definitions regarding the
concept of Public Value. Firstly, as cited in O’Flynn (2005b), public value is
defined as a ‘multi dimensional construct’ which expresses collective good to
mediate the citizen’s preference through fair and trust process (O’Flynn 2007,
p. 358). Secondly, Kelly at al. (2002) defined public value as value which is
created by government by means of services, laws, regulation and other
activities (Cited in O’Flynn 2007, p. 358). In this regard, public value
focuses on problems such as performance, the quality of service, real outcome,
and trust (Rhodes and Wanna 2007, p. 407). Thirdly, as cited in Horner and
Hazel (2005), public value is defined as the correlation of private value (shareholder
return) (O’Flyyn 2007, p. 258). In this respect, citizens as considered as
shareholders who obtain benefits such as education, health and security
services from their tax payment. To get these advantages, society should take
part in a democratic process. In doing so, citizens can engage in decision
making process (e.g. consultation, survey and polling).
According to Stoker (2006), there are four
propositions to define public value. The first is that public interventions are
described by the pursuit of public value. Secondly, many stakeholders should be
incorporated in policy process and government activity as they have legitimacy.
In this regard, politicians and officials have a particular legitimacy because
of the fact that government is elected, but there are other valid claims to
legitimacy from among other groups that consist of ‘business partners, neighborhood
leaders’, those who have adequate knowledge about services as professionals,
and group or institution which are in a position of oversight as auditors or
regulators. The third is an open-minded, relationships approach to the
procurement of services which is framed by a commitment to the ethos of public
service and finally, an adjustable and the approach based on learning to the
challenge of public service delivery is needed (Stoker 2006, p. 47-49).
According to
Taking this into account, the concept of
public value management offers the intention to make public good for citizens
by government. Public value management
is based on services to society rather than individual interest. Public
managers must avoid free market administration which only benefits certain
people. Public managers in public value play a significant role to ‘steer
market’ process on the one hand, and stabilize both technical and political
concerns to save public value on the other (O’Flynn 2007, p.358). Indeed,
public value attempts to transform the public good into real activities or
services in which no individual is neglected.
It is noteworthy
that public value perceives politics as an obstacle. This is because political
conflict, which can emerge at any time, can impede the service delivery of a
public organisation. As cited in Moore (1995), Rhodes and Wanna point out that
politics can prevent managers from exercising thoughts concerning the appropriate
principles of government or enhancing interests in new ideas or increasing the
delivery chain (2007 p. 411). Political conflict sometimes emerges due to the
unresponsiveness of government toward society’s aspirations and conflict of
interest among the elite. When conflict occurs, public managers should maintain
a high level of awareness of society’s aspirations and use their imagination to
respond that aspiration. Managers should be creative in finding ways to
overcome existing challenges.
The
inappropriateness of public value for Westminster
system
Public value
clearly has some advantages. The theory holds the public sector in high
respect. Yet, it should be noted that public value is not suitable for
First of all,
public value is not able to be implemented in
Secondly, public
value is not appropriate in
Thirdly, public
value approach presupposes the primacy of management in which managers take for
granted institutional environments which enable them to employ autonomy,
initiative and entrepreneurialism. Management relies heavily on individual
managers who operate a strategy which is ‘goal-oriented, legitimate and
feasible’ (Rhodes and Wanna 2009, p. 163). More importantly, public managers
should limit their personal interests by becoming internal lobbyists for
certain strategies which are valuable. In addition, public managers offer ‘more
formal channels’ through which the ideas of management concerning opportunities
to make public value could be appropriately demonstrated. However, this approach is not well-defined,
particularly in terms of how capitalist officials are to employ their own moral
scope in producing public value in which conflict takes place. In addition, it
is not obvious what sort of the roles of political parties which can be played to
manage conflict and identify policies. Furthermore, it is not apparent how
public officers work with the political parties or how they will make contribution
to their policy processes (Rhodes and Wanna 2007, p. 410).
How to address the challenges of increase involvement of stakeholders in policy and government process?
It is a fact
that constructive and effective policy requires the involvement of many
stakeholders within policy process. Despite the fact that public value does not
fit with a Westminster system, in which there is little scope for sharing
policy process with other stakeholders, allowing other communities and
institutions in policy making process is still possible. Increasing
participation for external groups contribute to positive outcome for the
policy. This is because the more community or groups that engage in the policy
process the more insights will be obtained. As a result, policy can be
effectively made and implemented.
Grasping the
different perspectives of external groups is necessary to the government’s need
to consider policies and programs in order to make a beneficial contribution
‘on the ground’, as well as in controlling the risks which are associated with
new initiatives (APSC 2009). Thus, the role of many stakeholders is important
to create a good policy.
There are some
strategies to improve the involvement of stakeholders in the policy and
government process. Firstly, the increase of stakeholders’ roles within the policy
process can be carried out by making collaboration with other agencies,
institutions and communities. Collaboration is a pivotal point in order to
share knowledge among other stakeholders with different backgrounds.
Collaboration is a crucial step particularly when government encounter
complicated issues which need to be overcome by variety of groups. This
strategy is seen in both government practice and the literature as potential
solutions to the perceived problems of New Public Management (NPM) (Alford and
Hughes 2008, p. 136) which includes the characterization of citizens as
clients, the emphasis on measurement of performance in unwarranted
circumstances, the agenda of cutting government spending and enhancing the
control of senior managers vis-à-vis politicians (Alford and Hughes 2008, p.
135). In this case, the involvement of other parties, either collectively or
individually, also take responsibility to shape and deliver the responses
needed (APSC 2009). For example, in Australia, the Australian Public Service
(APS) uses this strategy with various stakeholders to deliver measures to
address native disadvantage, while for other issues, the approach of a
networking will be sufficient, (e.g. in directing on changes to regulation
arrangements or taxation) (APSC 2009).
In addition, in the
Secondly, the
improvement of stakeholders’ participation in the policy process can be carried
out by a consultation agenda. A consultation program is crucial for certain areas
such as policy development, program delivery and government regulation.
According to
Cook (2002) there are three reasons why consultation is important. Firstly,
consultation is a crucial agenda because it can be an effective media in order
to gain feedback from society and other stakeholders about government services.
In addition, consultation with other communities and institution is imperative
because in consultation forum, these communities can evaluate policy process
and outcome which can expectedly improve public services. Thirdly, consultation
can be considered as an empowerment for the government to manage services (Cook
2002, p. 526) as this is a proper forum to find a new perspective and strategy
to organize public services.
Consultation can
be carried out with external stakeholders such as NGOs, industry stakeholders,
and members of the public. All these groups can play a pivotal role in policy
making process and government activity. For example, Australian Public Service Commission
(APSC) conducts consultation which is performed by government with 9 stakeholders
in the areas of policy, program and regulation. These nine stakeholders include
industry stakeholders, tertiary education and research centres, other APS
agencies, State and Territory Governments, local government, unions and members
of the public (APSC 2009). It is important to note that the media for
consultation is done through various ways such as using blogs, establishing a
technology user group to allow stakeholders to share experience of developing
and operating new technologies (APSC 2009). Based on Agency Survey (2007-2008),
Australian Public Service conducted consultation with other different
stakeholders in which 2/3 of all agencies reported consultation with at least
one of the nine groups of stakeholders in all three areas (policy, program and
regulation). Similarly, 65 % of agencies reported making some consultation with
at least one of the groups on policy, with around one-third consulting more
than five groups of stakeholders (APSC 2009).
Baca juga: E-Government: Strategi Meningkatkan Kualitas Pelayanan Publik
Concluding remark
To sum up,
public value consists of some positive elements which encourage public service
to go directly to citizens. Public value allows public managers to exercise
their imaginations to conduct activities which encourage the public good. In
doing this, public managers have to creatively find a strategy to meet the
objective. More importantly, public managers should also disregard their
personal interests as their roles should create programs which are valuable for
the whole society. Thus, it is obvious that society will take advantage of the
implementation of public value system.
However, public
values are hard to implement in
It should be
noted that the involvement of stakeholders is still possible. To address the
challenges of an increasing need for stakeholder’s involvement in policy
process, there are two strategies which can be carried out. First is making
collaboration with some stakeholders, and second is by making consultation with
various stakeholders. These two strategies are imperative in order to create a
good policy. It is reasonable as the involvement of stakeholders can improve
understanding of concept due to the shortcomings of experience, knowledge and
skills which are encountered by government in policy making process. In
addition, this strategy can improve the quality of policy thereby supporting
good policy outcome as well.
REFERENCES
Alford, J.,
& O'Flynn, J. 2009, ‘Making Sense of Public Value: Concepts, Critiques and
Emergent Meanings’, International Journal of Public Administration, Vol.
32, No. 3/4, pp. 171-191.
Alford, J.,
& Hughes, O. 2008, ‘Public Value Pragmatism as the Next Phase of Public
Management’, American Review of Public Administration, Vol. 38, No. 2,
pp. 130-148.
Australian Public Service Commission (APSC) 2009, Working
with government agencies and stakeholders’, Chapter 10, viewed 16 September
2009, <http://www.apsc.gov.au/stateoftheservice/0708/ten.htm>
Australian Public Service Commission (APSC) 2009, Inclusive
and innovative government, Chapter 11, viewed 16 September 2009 <http://www.apsc.gov.au/stateoftheservice/0708/eleven.htm>
Constable, Susannah and Katy Morris 2008, Collaboration
and local skills policy in the
Cook, Dee 2002, ‘Consultation, for a Change?
Engaging Users and Communities in the Policy Process’, Social Policy&
Administration, Vol.36, No. 5, October, pp. 516–531.
O'Flynn, J.
2007, ‘From New Public Management to Public Value: Paradigmatic Change and
Managerial Implications’, Australian Journal of Public Administration, Vol.
66, No.3, pp. 353-366.
Rhodes, R. A. W.,
& Wanna, J. 2009, ‘Bringing the Politics Back In: Public Value in
Stoker, Gerry
2006, ‘Public Value Management: A New Narrative for Networked Governance?’, The
American Review of Public Administration, vol. 36 no. 41, pp. 41-57.
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